Privacy Policy

The purpose of this Privacy Policy is to explain to You how any personal information You may provide to Us about You and Your family is used and who it may be disclosed to. Please read and ensure that You have understood the terms of this Privacy Policy carefully.
1. Who has access to your data?
1.1 The personal data (including sensitive personal data) that You provide to Us about You and Your family ("Personal Data") on registration for the Babygrapevine service ("Service") is collected and processed by Us and/or Our agents.
1.2 We will not disclose any Personal Data except where You have consented to us doing so in conjunction with the Service, or where required by law except in exceptional circumstances where Personal Data may be transferred on sale of Us to another company.
1.3 As a parent or guardian of a child registered by You, You consent on their behalf to the use and disclosure of their Personal Data as set out in this Privacy Policy.
2. What is it used for?
2.1 Personal Data (including sensitive Personal Data) is only used for processing Your Registration and providing You with the Service and/or other services that You may request from Us from time to time. Operation of the Service as outlined in our Terms and Conditions and section 1 above.
2.2 From time to time We run voluntary online surveys which may ask You for contact and demographic details (i.e. age, income level etc). We use this information to create anonymous usage and interest profiles.
2.3 Babygrapevine is a service run and owned by Wellwishers Limited.
3. What about Cookies?
3.1 A cookie is a piece of information that is stored on Your computer's hard drive by Your web browser. It acts as an anonymous identifier when You visit the Website and does not contain information from which You can personally be identified. We use this information only for the purpose of creating anonymous usage and interest profiles for the purpose of improving and developing the Website and the services that We offer. Cookies may also be contained in advertisements which may be displayed on the Website by advertising partners that We work with. We do not have access to any information contained in or generated by these cookies.
3.2 Most web browsers automatically accept cookies, but usually You can alter the settings of Your browser to prevent automatic acceptance. If You choose not to receive cookies, You may still use most of the features of Our Website, including the facilities to amend Your Registration.
4. Transfer of Data Abroad
4.1 We do not send any Personal Data outside of the European Economic Area except in accordance with the Data Protection Act 1998.
5. Data Security
5.1 We take the protection of Your privacy and Personal Data very seriously. We provide a secure server when You make Your Registration which encrypts the information that You input before it is processed further.
5.2 The Data Protection Act also requires that We follow strict security procedures in the storage and disclosure of Personal Data to prevent unauthorised access and We have procedures to ensure that this protection is secured for You in line with this legislation
6. Further Information and Amending Your Details
6.1 If You want or need to amend any of the information that You provided to Us on registration, then please send an email to the address set out in clause 6.2.
6.2 We welcome your questions and comments about privacy issues and the design of Our Website.
Should You have any questions or issues You would like to raise with Us regarding Our data usage practices or the specific use of Your data, then please send an email to
7. Amendment to this Policy
7.1 We may make amendments to this Privacy Policy from time to time. We will notify You of any amended Privacy Policy by posting a notice on the Website and by e-mail.